Journalism and Media Studies: Public Relations and Marketing
The Bachelor of Arts in Journalism and Media Studies is a 3-year, internationally accredited program offering a modern and interdisciplinary education combining standard Journalism school courses with courses in media studies, film studies, and marketing/public relations. You will earn a globally recognized American and European B.A. degree.
|Accreditation||WASC + MSMT|
|Degree||Bachelor of Arts|
|Tuition EU||CZK 654 000|
|Tuition NON-EU||CZK 764 700|
|Intake||Fall / Spring|
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About the program
This concentration focuses on developing skills needed for success in PR & Marketing. You will learn to use the power of sophisticated written and spoken language as well as digital marketing tools. The Public Relations and Marketing concentration provides students with expertise in the increasingly multidisciplinary world of advertising and PR in media.
Karina Verigina, Journalism & Media, Student
Fully supported by the faculty, Journalism students are encouraged to analyse difficult concepts, do their own original research and start new projects. The Lennon Wall Student magazine is just another proof of that: as challenging as running a publication can be, nothing compares to the unique, hands-on experience that students get planning the annual budget, coming up with the editorial plan (and trying to follow it) and creating a magazine layout.
While capitalizing on the students’ capabilities in content creation and media analysis acquired in their Journalism major subjects, the concentration broadens the students´ ability to formulate a marketing and PR strategy based on market research, create unified branding which will communicate a desirable image to the stakeholders and share it across a full variety of both traditional and digital media platforms. The modules lead students to develop analytical and business skills that allow them to evaluate the reach and impact of their campaigns.
Study Journalism and Media Studies in the heart of Europe
Prague was at the crossroads of a divided Europe during the Cold War, and now instead the city has become an open and welcoming cosmopolitan capital in New Europe for all nationalities with a number of domestic (in English-language or in Czech) and international media organizations based here. AAU’s student body includes students from many countries across Europe and Euroasia, the Americas, the Middle East, etc. with an equally diverse faculty with various areas of substantial expertise.
Beyond the classroom students can create and host internet radio programs on Soundbricks, contribute or produce the bi-annual student magazine Lennon Wall, or join any number of the student clubs concerned with environmental or other social issues. The Career Center also regularly invites media professionals to meet our students helping to ensure numerous internship opportunities in the Czech Republic or abroad.
By taking advantage of these opportunities students can finish the degree in Journalism & Media Studies having gained a solid background combining academic rigor and practical experience, and an appropriate internship in a desired field for the future.
Below, you can find the study plan for the B.A. in Journalism and Media Studies: Public Relations and Marketing as well as a list of courses available to choose from.
General Education: English Communication – COM101 Composition I
General Education: Social Sciences / Major – POS101 Introduction to Politics
General Education: Civilization – Take 1 course from the list:
– HIS103 World History I
– HIS104 World History II
– HIS121 European History I
– HIS122 European History II
– ART100 Survey on Western Art
– HIS100 Introduction to Historiography
General Education: Quantitative Reasoning – CIS161 Computer Information Systems
General Education: English Communication – COM102 Composition II
General Education: Social Sciences / Major – SOC100 Introduction to Sociology
General Education: Diversity and Values – Take 1 course from the list:
– LEG101 Introduction to Law
– PHI125 Introduction to Philosophy
– POS201 Political Philosophy I
– REL140 Comparative Religions
FMS151 History of Media Technology
COM201 Intercultural Communication
JRN200 Introduction to Reporting I
FMS 152 Media Theory
ART250 Visual Culture
Take 1 course from the list:
-FMS220 Introduction to Film Studies
-FMS200 Introduction to Film Language
Take 1 course from the list:
-JRN225 Topic in media Studies: Media, Sports and Society
-FMS310 Media and the War on Terror (If a Minor is chosen, this course is replaced by a course from the Minor Module.)
JRN220 Media in a Democracy
PSY150 Introduction to Psychology
JRN190 Media Ethics
JRN394 Thesis Seminar
Group A – take 1 course from the list
MKT248 Introduction to Marketing
Group B – take 1 course from the list
MKT368 Public Relations (Prerequisite MKT248)
Group C – take 1 course from the list
MKT202 Marketing Communications
FMS368 Advertising Strategies in Media
Group D – take 1 course from the list
COM110 Public Speaking (Prerequisite COM101)
PSY285 Decision Making
Group E – take 1 course from the list
JRN260 Cultural Journalism (Prerequisite JRN201)
ART277 Writing about Art and Culture
MKT318 International Marketing (Prerequisite MKT248)
Group F – take 1 course from the list
MKT203 Digital Marketing (Prerequisite MKT248)
Group G – take 1 course from the list
MKT259 Introduction to Social Media Marketing
MKT320 Brand Management (Prerequisite MKT248)
On top of that, students can choose 3 open elective courses (depending on the concentration or minor) offered by the School of Journalism, Media & Visual Arts (any concentration) or any other school at AAU. Courses are subject to change according to interest and availability. Examples: Spanish I; Public speaking; Prague Art and Architecture; Creative writing; Gender, Minority and Culture. More examples can be found in the course catalog. (Please note that some courses are advanced and require prerequisites; therefore, cannot be taken as electives. Consult your Assistant Dean before choosing an elective).
Having passed all the required and elective courses, students complete their studies by taking the graduation examinations: state exam covering the major module, state exam covering the concentration module, and thesis defense.
For more information on the modular structure and the study program, please contact our admissions team at email@example.com.
Example Student Projects
- Marie Croonenberghs & Julie Meunier interview artist and AAU Visual Arts Student Katherina Martin
- Kristyna Jandova, Digital Tools for New Media – St. Nicholas Day
Graduates of the B.A. in Journalism and Media Studies: Public Relations and Marketing can expect to:
- Have theoretical, methodological and conceptual knowledge of the field of journalism and communications, complemented by interdisciplinary knowledge of political, economic, social and humanities disciplines.
- Have the following capabilities and skills:
a. seek out, evaluate the reliability of, and work with information,
b. work in traditional and new digital media in an online work environment,
c. master the fundamentals of economic, cultural and investigative reporting,
d. public speaking and moderating,
e. intercultural communication.
- Possess the following competencies: work independently and in teams, including international teams, coordinate team activities to achieve set goals, communicate findings, problems and solutions to the domestic and international public in English in both written and verbal form, and persistently pursue their own professional development
AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well-equipped to continue your studies or pursue a global career in areas such as:
- Various forms of print and web media
- Cultural Management
- Reporting or Diplomacy
- Humanitarian Government and Nonprofit Organizations
- Social research
Interesting internship opportunities for AAU journalism students: Prague Morning, Radio Free Europe, expats.cz, Project Syndicate, Havas.
The Bachelor’s degree awarded is concurrently recognized as a Bachelor of Arts (B.A.) in the United States, per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) in the Czech Republic, per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.
- Learn more about tuition and scholarships.
- Learn more about undergraduate admission requirements.
- Explore our FAQ section.
- Should you have any further questions please email us at firstname.lastname@example.org.
See what our students have to say
I will forever be grateful to AAU for what I’ve become – a TV producer of a London-based channel, a reporter and a presenter. It gave me everything (both skills and emotional support) to inspire me and to kick-start my career in journalism.
Journalism & Media, Ukraine/Estonia
What I enjoy the most about the program I study at AAU is the practicality of the various subjects, learning how to write, compose, analyze and even edit content are all skills I can use to my advantage in my professional life.
Journalism & Media, Nigeria/Czech Republic
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