AAU Celebrates the Continuation of APRA Collaboration

AAU and the Public Relations Association (APRA) celebrated the signing of an official memorandum of understanding for the fourth time which gives students real world experience in the PR industry under the guidance of mentors from top agencies in the Czech Republic. 

“I always look for hands-on projects that students can work on in the field, outside of the classroom, and the APRA association met our needs perfectly, and we met theirs,” said Professor Jeff Medeiros who teaches the Public Relations in Practice program.

Rostislav Starý the Program’s Guarantor from PR agency Konector introduced the collaboration to students along with the mentors names— some returning from last year—including:

  • Marcel Bodnár, FleishmanHillard
  • Martin Frýdl, AC&C
  • Václav Pavelka, Native PR
  • Pavlína Rieslová, Ewing
  • Patrik Schober, PRAM 

This agreement strengthens AAU’s professional development, internships opportunities, and industry-led learning prospects. The goal of the program is for students to create a complete PR strategy within teams under the guidance of their mentors which will be presented at the end of the semester.

“The first event I participated in as AAU’s CEO was the PR strategies presentation in December 2024, and I said thank you for the Christmas gift. It told me that I had joined the right institution because we have the best students,” said Chief Executive Officer of AAU, Anna Hudáková.

The collaboration with APRA is just one aspect of the Business Administration: Marketing and Digital Communications major, in which students gain an understanding of business principles, marketing strategies, and digital communication techniques. AAU believes in holistic education, promoting learning within the classroom as well as from outside sources, as demonstrated by the Public Relations course.

“Speaking from experience, when students are given the opportunity and the freedom, they do great things. I’m very excited to be working with APRA again for the 4th time,” concluded Professor Medeiros, echoed by similar statements from Program Guarantor Starý.

For more information about Business Administration: Marketing and Digital Communications, contact the admissions team at admissions@aauni.edu.