Anglo-American University in Prague AAU Lecturer Ladislava Knihová Elected President of the Czech Marketing Association
Anglo-American University congratulates Lecturer Ladislava Knihová on her election as the new President of the Czech Marketing Association (Česká marketingová společnost).
Her new role at one of the country’s leading professional marketing organizations further strengthens the connection between AAU and the broader marketing community. It is expected to create new opportunities for collaboration benefiting both students and faculty.
“I truly believe this cooperation is meaningful and valuable. From my perspective, it creates a natural bridge between academia and business and supports the broader mission of the Czech Marketing Association to foster dialogue, inspiration, and professional exchange,” said Ladislava Knihová.
This connection was also reflected in the professional seminar, Marketing Through the Lenses of Different Generations: Today and Tomorrow, which took place on April 17 from 10:00 a.m. to 3:00 p.m. As a partner of the event, AAU was part of a program featuring both Czech- and English-language sessions focused on generational diversity in marketing and its impact on higher education.
Along with her work with the Czech Marketing Association, Ladislava Knihová has also actively represented AAU internationally, including through her participation in an academic conference in Wrocław, Poland, where she represented the university and thus contributed to AAU’s internationalization efforts.