Enrique Andres Martinez Paredes

Enrique leads Marketing & Enrollment at Anglo-American University, where he oversees the department and defines the university’s marketing strategy, value proposition, international recruitment, advertising, initial admissions communications, and partner outreach. He drives the creation and execution of campaigns, inititatives, and enrollment funnels to strengthen AAU’s international and local visibility, B2B and B2C conversion rates, and student enrollment.

With an MBA and a major in international marketing achieved in Munich, Germany, he ensures that all initiatives align with AAU’s strategic goals to support sustainable growth, combining analytical rigor with creativity.

Enrique also builds and strengthens partnerships and relationships with embassies, corporations, schools, and global organizations, creating value and opportunities for our students and society. His work in public relations, events, collaborations, and storytelling, further amplifies AAU’s brand across key markets in the U.S., Latin America, Europe, and Asia.

Enrique leads an international and dynamic marketing team, recruitment and admissions. Reshaping AAU’s outreach strategy, boosting enrollment across multiple regions, and establishing long-term partnerships that benefit students, partners, and the university community.

Connect with Enrique on LinkedIn or through email to discuss partnerships, recruitment strategies, or marketing initiatives.