Prof. Emel Yarimoglu, Ph.D.

emel.yarimoglu@aauni.edu

Letenská 5, Prague 1

Emel yarimoglu-1

Emel Yarimoglu has been working in academia for over 20 years. She received a Bachelor’s degree in Economics, a Master’s degree in Marketing, and a Doctor of Philosophy in Business Administration from Dokuz Eylul University. 

She worked at Yasar University in various administrative and academic positions. Yarimoglu became an Assistant Professor in 2012, Associate Professor in 2017, and a Full Professor of Marketing in 2023. She worked at Comenius University in Bratislava as a Visiting Scholar. 

Yarimoglu has over 50 scientific papers published in both indexed journals and reputable academic publishers. She serves as a reviewer, editorial board member, and editor in academic journals. She has led conferences in the fields of business and marketing and still serves as a reviewer, scientific committee member, and track chair at prestigious conferences. 

Her main research interests consist of customer satisfaction and loyalty, intentions, service quality, sustainable food consumption, and environmentally friendly consumer behaviors.   

WOS Researcher ID

Scholar

Specializations: Marketing

Courses taught: Marketing Management, Marketing Research, Business Research Methods, International Marketing, Introduction to Management, Project Management, Services Marketing, Retail Management, Product and Brand Management, Research Methodology and Ethics

Selected Publications:

  • Yarimoglu, E., & Paker, N. (2024). Analyzing the Direct Effect of Multidimensional Country Image on Purchase Intention: A Preliminary Study on Foreign Student in Turkiye. Journal of East-West Business, 30(3), 267-282.
  • Yarimoglu, E. (2022). The road to femvertising: stereotypes and empowerment analysis in Turkish television advertisements. Journal of International Women’s Studies, 24(1), 26.
  • Kazancoglu, I., Kazancoglu, Y., Kahraman, A., Yarimoglu, E., & Soni, G. (2022). Investigating barriers to circular supply chain in the textile industry from Stakeholders’ perspective. International Journal of Logistics Research and Applications, 25(4-5), 521-548.
  • Yarimoglu, E., & Gunay, T. (2020). The extended theory of planned behavior in Turkish customers’ intentions to visit green hotels. Business Strategy and the Environment, 29(3), 1097-1108.
  • Yarimoglu, E. K. (2017). Demographic differences on service quality and perceived value in private online shopping clubs. Journal of Strategic Marketing, 25(3), 240–257.
  • Kursunluoglu, E. (2014). Shopping center customer service: creating customer satisfaction and loyalty. Marketing Intelligence & Planning, 32(4), 528-548.