Marketing Management

Course NameMarketing Management
Course CodeBUS605
DescriptionIn the highly competitive global environment, market-oriented thinking and sound marketing management can make the difference between success and failure. Students examine such topics as customer satisfaction and retention, marketing research, market segmentation, promotion, product and pricing decisions.
Learning OutcomesBy the end of this course, students will be able to:
– Review, underscore and highlight best practices in marketing management and marketing decision-making;
– Provide practical decision-making tools for a variety of marketing roles;
– Enhance marketable management, strategy and planning skills;
– Explore demographic and other consumer trends and their marketing implications;
– Identify and understand the latest promotional marketing tools, especially social media marketing and alternative marketing;
– Facilitate critical and creative thinking to enhance marketing success and beat the competition;
– Help individuals in non-marketing roles within the organization to better understand the role of marketing and its tools.
SchoolSchool of Business Administration (SBA)
LevelMaster of Business Administration
Number of credits (US / ECTS)3 US / 6 ECTS