Course Descriptions
ACCOUNTING
ACC 233 FINANCIAL ACCOUNTING
Prerequisite: MTH 111
The objective of this course is to acquaint students with the development and analysis of financial statements. Accounting concepts and terminology will be stressed. This course concentrates on the application of accounting theory, standards, principles, and procedures to accounting problems.
ACC 263 MANAGERIAL ACCOUNTING
Prerequisite: ACC 233
This course deals with the presentation of information on which cost-conscious management decisions will be made. Managerial accounting involves knowing how to decide the precise amount of funding needed for a given project. It also covers such areas as budgetary control and standard costing.
ACC 323 INTERMEDIATE ACCOUNTING
Prerequisite: ACC 263
This course focuses on accounting theory, on the acquisition of assets and on income and equity accounting. The course also involves with an in-depth study of financial statement preparation and analysis.
BUSINESS SPECIAL COURSES
BUS 349 INTERNSHIP
Prerequisite: approval of the Dean of the School of Business Administration
This course is specifically designed work experience in a business organization. The course requires that it include significant learning tasks not previously acquired in other positions. Written reports and/or assigned readings must be undertaken. The course is for third-year or fourth-year students only.
BUS 360 or BSC 3xx code SPECIAL TOPIC -
Prerequisites: as required by the special topic
Selected problems or issues in business which are not normally included in existing courses are addressed here. The specific topic will be listed on the student transcript.
BUS 391 INDEPENDENT STUDY
Prerequisite: approval of Dean of the School of Business Administration
Directed reading or research on an appropriate topic constitutes the heart of this course, which is restricted to business majors. This course is supervised by a member of staff, usually the Dean.
BUS 449 ADVANCED INTERNSHIP
Prerequisite: approval of Chair of the School of Business Administration
A specifically designed work experience in a business organization is created for students of this course. The content must consist of tasks and responsibilities at supervisory, managerial-trainee, or special projects coordinator level, and the class is restricted to fourth-year business majors.
COMPUTER SCIENCE
CIS 161 COMPUTER INFORMATION SYSTEMS
Prerequisite: none
This course is designed to be a comprehensive guide for students who will work with computers in a business environment. It will address very practical aspects involved in the everyday uses of computers, how computers work, and the technical terminology involved. The areas being taught are: history of computers, computer hardware (computer components and how they make up a computer), computer networks (various categories e.g. uses in a business environment, Internet), computer security, computer buying and integration into a business environment, software and the major operating systems (e.g. Microsoft operating systems).
CIS 261 BUSINESS INFORMATION SYSTEMS
Prerequisite: CIS 161
This course will explain how business information systems work, why they are necessary in today’s business, and what profits they can bring if used in an effective way. The course will consist of two parts: theoretical and practical. The theoretical portion will provide the background for the practical experiments with office automation software.
CIS 361 MANAGEMENT INFORMATION SYSTEMS
Prerequisites: CIS 261, ACC 263
The study of information management, management information requirements and information systems in modern organizations is encompassed in this course.
ECONOMICS
ECO 105 INTRODUCTION TO ECONOMIC THOUGHT
Prerequisite: none
This course is a GCC course designed for Humanities majors. It covers the ideas of major economists from Smith and Malthus through 20th Century theorists. The material will illustrate major themes in Economics from the operation of Markets through Macroeconomic theories of modern economies. Students should gain both a basic understanding of market economics and a view of Economics as a method of analysis which provides insights into the behavior of individuals, markets and national economies.
ECO 110 MACROECONOMICS
Prerequisite: none
This course looks at the economy as a whole and we try to explain the factors that make it work. Therefore, we want to know the signs that indicate whether the economy is growing or declining. We look at national income, unemployment, inflation, the role of banking and monetary activity, the government’s role, and how international economic relationships operate.
ECO 120 MICROECONOMICS
Prerequisite: none
This course explores those theories that explain in detail how an economy works. It looks at aspects such as supply and demand, the firm, price theory, production and cost, the application of theories, and problems in the market economy.
ECO 300 INTERNATIONAL ECONOMICS
Prerequisites: ECO 110, ECO 120
This course applies principles of economics to the functioning of international markets. Part one of the course examines reasons for, and consequences of, international trade. We will also analyze the effects of policies and regulations on the economy. Part two focuses on international finance, basic open economy macroeconomics, global finances and foreign exchange and their effects on national economies. We will also examine domestic economic policy in the context of globalized markets.
FINANCE
FIN 204 MONEY AND BANKING
Prerequisites: ECO 110, ECO120, MTH 111
This is an introductory course on money, banking, and the financial markets. The course will focus on financial instruments and interest-rate determination; the structure and operations of banks and financial institutions; the operations, tools, and policies of central banks; and the demand and supply of money.
FIN 304 CORPORATE FINANCE
Prerequisite: ACC 263
This course introduces the basic concepts of finance, including net present value, sources and control of funds, and capital market analysis.
FIN 320 INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
Prerequisites: ECO 110, ECO 120; FIN 204 and/or FIN 304 highly recommended
This is in an introductory course in the subject. The course will cover both the theory and the practice of investing with an emphasis on a range of significant concepts. The main topics covered will be: types of investments, the market for investments, portfolio theory, analyzing stocks and bonds, managing an investment portfolio, and using derivatives such as options and futures. The course will also cover various theories of investing and the methods used by successful investors
FIN 384 INTERNATIONAL FINANCE
Prerequisites: ECO 110, ECO 120, FIN 304
The course covers a selection of the most important topics in International Finance including an introduction to balance-of-payment accounting, theories of exchange rate determination, the international monetary system, markets for foreign exchange, currency swaps, futures and options, issues of arbitrage and hedging, multinational corporations, portfolio investment and diversification.
LEGAL STUDIES FOR BUSINESS
LBS 201 BUSINESS LAW
Prerequisite: LEG 101
This course will examine the basic principles of commercial law. It will primarily focus on the areas that most affect business relations: agency, sales (with particular emphasis on international sales) and secured transactions. Students will become acquainted with basic commercial law concepts on which the law of business organizations is built. The typology of business organizations will be explained, especially the differences between unincorporated and incorporated enterprises. The basic principles of the General Agreement on Tariffs and Trade (GATT) and the World Trade Organization (WTO) will also be presented. Students will acquire the background in commercial law that will enable them to handle legal problems frequently encountered in various fields of business. Note: this is a required course for Business majors.
MANAGEMENT
MGT 205 BUSINESS COMMUNICATION
Prerequisite: COM 102
This course explains how communication is done in business – from letter/memo/email writing to boardroom presentations, team-building and sales/customer service techniques. The course will deal with theory as well as the practical aspects of written and spoken communication.
MGT 245 INTRODUCTION TO MANAGEMENT
Prerequisite: none
A survey of organization management designed to present students with a broad view of the environment and techniques of business. It also provides an introduction to the various business disciplines including operations management, accounting, finance, marketing, human resource management, and economics. This course includes lectures, case analyses, and experiential learning.
MGT 255 BUSINESS ETHICS
Prerequisites: MGT 245, MKT 248
This course aims to: (1) demonstrate the importance of ethics in business; (2) provide students with the skills needed to identify, analyze, and make good decisions when confronted with an ethical problem; and (3) help students develop their own ethical standards. The course is divided into two sections. The first half focuses on strategies for ethical decision-making, while the second half explores specific themes and issues in business ethics, such as advertising, corruption, privacy, discrimination, environmental concerns, and information technology.
MGT 266 NEGOTIATIONS IN BUSINESS
Prerequisite: LEG 101, MGT 245
In this course the conjunction of law and business is investigated. We examine their relationship when a business deal is sought, whether it be a company takeover or just the creation of a business partnership agreement.
MGT 267 INTERCULTURAL COMMUNICATION
Prerequisite: none
This course seeks to develop students’ cultural awareness and investigates the role that culture and worldview play in intercultural communication. Presented as an interdisciplinary course, the required readings range from anthropological and sociological texts to applied business research. Case studies focus on different cultural worldviews and their affect on business communication, negotiations, management, and conflict resolution styles.
MGT 275 CHANGE MANAGEMENT
Prerequisite: MGT 245
In the rapidly changing global business environment of the modern era, organizations have to implement major changes to stay profitable and competitive. It is one of the toughest challenges for today’s corporate managers. The role of top managers is to orchestrate human resources in order to initiate and manage successful implementation of necessary changes. Change management approaches and techniques are important tools of managers as they seek to achieve desired change objectives.
MGT 305 ENTREPRENEURSHIP
Prerequisites: MGT 245, MKT 248, FIN 304
We focus on all aspects of starting a business: selecting promising ideas, initiating new ventures, and obtaining initial financing. We concentrate on how ventures are begun, how venture ideas and other key ingredients for start-ups are derived, and how one evaluates new venture proposals. We explore business plan development, legal and tax considerations.
MGT 325 INTERNATIONAL BUSINESS
Prerequisites: ECO 110, ECO 120, MGT 245, MKT 248
This course deals with the globalization of business. It covers basics of the field, including importing and exporting, international trade, international marketing, consumer behavior and multicultural communication.
MGT 355 ORGANIZATIONAL BEHAVIOR
Prerequisite: MGT 245
This course addresses the systematic study of actions and attitudes that people exhibit within organizations. It concentrates on issues dealing with human motivation and behavior in organizations, the interface between human behavior and the organization, and the organization itself.
MGT 356 INDUSTRIAL PSYCHOLOGY
Prerequisite: MGT 245
A study of the psychology of work and organizations, we will focus on the use and application of psychology in the workplace.
MGT 357 HUMAN RESOURCES MANAGEMENT
Prerequisite: MGT 245
This course will examine policies, practices and systems that influence employees’ behavior, attitudes and performance. It will give a broad overview in HR planning, recruitment, selection, placement, development, performance management, compensation, and employee relations. The course will emphasize the international aspects of strategic human resources management in organizations.
MGT 415 OPERATIONS MANAGEMENT
Prerequisites: MTH 222, MGT 245
Here we examine the role of the operations manager, the one who is responsible for producing the goods and services sold by a manufacturing or service organization. This course will be taught with as many practical examples as possible. Topics include process analysis and design, quality and productivity management, Just-In-Time (JIT) analysis and the formulation and execution of competitive strategy.
MGT 430 STRATEGIC PLANNING I
Prerequisites: MTH 222, MGT 245, MKT 248, ACC 263
This course serves as the capstone of the Business Administration program. We study how a company effectively builds its strategy and learn through case studies which corporate strategies are the most successful in developing markets. Major strategic planning models and the development process are both examined closely. In this course students should select a company and present a proposal for the strategic plan to be written in the second course of the sequence.
MGT 435 STRATEGIC PLANNING II
Prerequisite: MGT 430
Students conclude the two course sequence by producing a strategic planning document for a company of their choice. Many of the topics and skills learned throughout the program are applied in this project, including management, marketing, quantitative research and business law. Students must present and defend their project before a committee. The strategic planning document, its defense, and oral examination in other subjects together constitute the state exam required for the bachelor’s degree.
MARKETING
MKT 248 INTRODUCTION TO MARKETING
Prerequisite: MTH 111
This is an examination of the overall marketing system from the marketing decision-maker’s viewpoint. The course emphasizes product, price, promotion, and distribution as well as planning, research, and organization required to implement marketing concepts. We examine marketing of consumers and industrial products and services, profit and nonprofit marketing institutions, and public and private institutions. Also, we study the managerial, economic, social, and legal implications of marketing activities, policies, and strategies.
MKT 258 INTRODUCTION TO ADVERTISING
Prerequisite: MKT 248
There are many separate aspects of advertising -- campaign planning, message, media selection, measuring effectiveness, and tools of communication. We will study them and review the nature and structure of advertising agencies.
MKT 268 PUBLIC RELATIONS
Prerequisite: MKT 248
This course will introduce students to the many forms and purposes of public relations, as practiced in the United States and in the Czech Republic. Students will become familiar with many definitions and styles of American public relations and will be introduced to several types of companies and organizations using public relations in the Czech Republic. A wide variety of public relations techniques and operating areas are examined.
MKT 318 INTERNATIONAL MARKETING
Prerequisites: ECO 110, ECO 120, MKT 248
The course will provide students with a knowledge of all the main problems involved in Foreign Trade Marketing, including both goods and services. Practical applications constitute the backbone of the course.
MKT 328 CONSUMER BEHAVIOR
Prerequisite: MKT 248
This interdisciplinary course discusses the consumer as the focus of the marketing system. The course stresses the use of knowledge about consumer behavior in marketing decisions. We will also look at contributions from the disciplines of anthropology, sociology, psychology, and economics to the understanding of consumer buying behavior. Individual behavioral variables - needs, motives, perception, attitudes, personality, and learning - and groups, culture, and business are all examined in depth as they affect the consumer decision-making process. Analysis of how marketing programs, especially the communications mix, can be developed to reflect a commitment to providing consumer satisfaction concludes the course.
MKT 338 E-COMMERCE AND MARKETING STRATEGY
Prerequisite: MKT 248
The course addresses basic concepts and tools for understanding and exploring market opportunities and marketing strategies associated with global electronic commerce.
MKT 375 MARKETING RESEARCH
Prerequisites: MTH 222, MKT 248
We will study the research principles that solve marketing problems from a wider view. We will consider the practice of marketing research and the challenges it faces in emerging markets.
MATHEMATICS
MTH 111 BUSINESS MATHEMATICS I
Prerequisite: none
This is an introductory course to linear algebra, matrix algebra, two-dimensional analytical geometry, series, progressions and mathematics of finance.
MTH 190 BUSINESS MATHEMATICS II
Prerequisite: MTH 111
This course presents concepts from calculus relevant to business and economics. It includes functions of one variable (differentiation, integration, minimization/maximization), and functions of more than one variable (partial differentiation, constrained and unconstrained optimization).
MTH 222 BUSINESS STATISTICS
Prerequisite: MTH 111
This course introduces the basic methodology of statistical analysis. Lectures on the principles of statistical data processing will alternate with workshops relating to empirical field research. Students will get a chance to practice the techniques of statistical evaluation and also to solve practical real-life problems.
MTH 315 QUANTITATIVE RESEARCH METHODS
Prerequisite: MTH 190, MTH 222
This is an introduction to the role of mathematical models and probability as aids in decision-making, forecasting, stock control, project planning and other practical business problems.