Journalism and Media Studies: Public Relations and Marketing

The Public Relations and Marketing concentration develops the skills needed for successful careers in public relations and marketing. Students strengthen professional writing, public speaking, and digital marketing skills while gaining expertise in the multidisciplinary world of advertising, public relations, and media.

Building on the content creation and media analysis skills developed through the journalism program, students’ learn to create marketing and PR strategies based on market research, develop cohesive brand identities, and communicate them across traditional and digital media platforms. The concentration also strengthens analytical and business skills, enabling students to measure the reach and impact of their campaigns.

Prague was at the crossroads of a divided Europe during the Cold War, and now the city has become an open and welcoming cosmopolitan capital in New Europe for all nationalities with a number of domestic (English or Czech)  and international media organizations based here. AAU’s student body includes students from many countries across Europe, Euroasia, the Americas, the Middle East, etc. with an equally diverse faculty with various areas of substantial expertise.  

Mimo třídu mohou studenti vytvářet a moderovat internetové rozhlasové pořady na internetu. Soundbricks, contribute to the bi-annual student magazine Lennon Wall, nebo se připojit k některému z studentských klubů concerned with environmental and other social issues. The Career Center also regularly invites media professionals to meet our students helping to ensure numerous internship opportunities in the Czech Republic or abroad.

Využitím těchto příležitostí mohou studenti absolvovat studium žurnalistiky a mediálních studií, získat solidní základy kombinující akademickou náročnost a praktické zkušenosti a vhodnou stáž v požadovaném oboru pro budoucnost.

Complete a three-year bachelor’s degree in journalism and media studies with PR and marketing while earning qualifications recognized in both the United States and the Czech Republic. To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing at least 30 courses including an internship and a thesis.

Níže naleznete studijní plán pro B.A. in Journalism and Media Studies: Public Relations and Marketing a také seznam kurzů, z nichž si můžete vybrat.

At AAU, each student receives individualized guidance and support in academic planning. Students are assigned an advisor within their school of study who helps them select courses, explore study abroad opportunities, understand transfer credits, and navigate graduation requirements. Working closely with an advisor helps students stay on track and move through their studies with confidence.

Having passed all the required and elective courses, students complete their studies by taking the graduation examination which includes a state exam covering the contents of the major module, a state exam covering the concentration module, and a thesis defense.

Další informace o modulární struktuře a studijním programu získáte od našeho přijímacího týmu na adrese admissions@aauni.edu.

Absolventi bakalářského studia Journalism and Media Studies: Public Relations and Marketing mohou očekávat, že:

Absolventům AAVŠ daří v nadnárodním prostředí a jsou schopni profesionálně komunikovat v angličtině s mezinárodním publikem. Jako absolventi tohoto studijního programu budete dobře připraveni pokračovat ve studiu nebo se věnovat globální kariéře v oblastech, jako jsou:

Internships are a required part of the program. Students can complete their internship at companies such as Prague Morning, Rádio Svobodná Evropa, expats.cz, Projekt Syndicate, Havas, Magpaper Digital, One Press TV, Czech News Center, a.s., WGEM News, Oko! Magazine, Reluvotion, Radio Prague International, and BlueLink International.

Internship positions have included:

Students outside of Czech Radio with AAU Lecturer David Vaughan, 2026

Udělený bakalářský titul je současně uznáván jako Bachelor of Arts (B.A.) ve Spojených státech amerických podle akreditace udělené WASC Senior College and University Commission a jako Bakalář (Bc.) v České republice podle akreditace udělené Národním akreditačním úřadem (NAÚ). Absolventi si mohou zvolit, zda budou používat titul s americkým post-nominálem nebo český titul s před-nominálem.

Poskytujeme širokou škálu stipendií, slev na školném a možností finanční pomoci, abychom vám pomohli zpřístupnit kvalitní vzdělání. Chcete-li se dozvědět více, navštivte Finanční pomoc a stipendia .