Administración de Empresas: Marketing y Comunicación Digital

The Bachelor of Arts (BA) in Business Administration with a concentration in Marketing and Digital Communications prepares students to understand how brands connect with audiences in a fast-changing digital world. Combining business studies, marketing strategy, public relations, social media marketing, brand management, and digital communication, the program helps students develop the skills needed to create campaigns, analyze audiences, and communicate effectively across platforms.

Students learn how to turn creative ideas into strategic marketing campaigns while developing practical experience through client projects, presentations, and collaboration with industry professionals. Whether pursuing careers in digital marketing, advertising, PR, content marketing, market research, or brand strategy, graduates are prepared to work in industries where strong communication and audience insight are essential.

Prague is a growing hub for international business, creative industries, advertising agencies, startups, media organizations, and multinational brands. By studying marketing and digital communications in Prague, students gain exposure to real companies, international audiences, and professional networks across Central Europe.

The city’s international business and creative environment gives students opportunities to connect classroom learning with practical marketing challenges, from social media campaigns and brand storytelling to public relations to market research and digital communication strategy.

AAU combines business education with practical marketing and communications experience. Students benefit from dual US and EU accreditation, small class sizes, internship opportunities, industry-connected projects, and collaboration with professionals from organizations such as Bluewater Sweden, Cengage UKy Mast-Jägermeister CZ.

This hands-on approach is especially prominent in the Public Relations course, where students work alongside professionals from the Association of Public Relations (APRA). APRA professionals serve as mentors and team leads, guiding student groups throughout the project. The course culminates in a “Dragons’ Den”-style presentation where teams pitch their strategic PR campaign proposals to a panel of PR experts, who then select the winning team.

How Does the B.A. in Marketing and Digital Communications Work?

Complete a  three-year bachelor’s degree in marketing and digital communications while earning qualifications recognized in both the United States and the Czech Republic. Students combine business fundamentals with specialized coursework in marketing strategy, digital communications, public relations, brand management, and social media marketing.To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses.

Having passed all the required and elective courses, students complete their studies by taking the graduation examination which includes a state exam covering the major module, a state exam covering the concentration module, and a thesis defense.

Para más información sobre la estructura modular y el programa, pónte en contacto con nuestro equipo de admisiones en admissions@aauni.edu.

Students develop skills in marketing strategy, digital marketing, social media marketing, public relations, brand management, content creation, market research, audience analysis, campaign planning, persuasive communication, and presentation. Graduates learn how to understand consumers, build strong brand messages, and create marketing campaigns that support real business goals.

Tras completar la Licenciatura en Administración de Empresas: Marketing y Comunicación Digital, los estudiantes serán capaces de:

Internships are a required part of the program. Students can complete their internship at companies such as Microsoft, Nike, Havas Prague, L’Oréal, Optimist Creative Agency, and more, allowing students to apply classroom knowledge, build professional networks, and strengthen their career prospects before graduation.

Los graduados del programa de Marketing y Comunicación Digital estarán bien preparados para una variedad de puestos en el ámbito de los negocios. Algunas trayectorias profesionales potenciales incluyen:

En general, los graduados de este programa poseen un conjunto de habilidades versátiles que los equipará para prosperar en entornos empresariales dinámicos y competitivos, donde el marketing y la comunicación digital juegan un papel integral en el logro del éxito organizacional.

Yes. Graduates receive a degree recognized in both the United States and the Czech Republic through AAU’s dual accreditation, creating opportunities for marketing careers, international employment, and postgraduate study around the world.

El título obtenido será reconocido simultáneamente como Bachelor of Arts (B.A.) en los Estados Unidos, según la acreditación de AAU por la WASC Senior College and University Commission (WSCUC), y como Bakalář (Bc.) en la República Checa, según la acreditación de AAU por la National Accreditation Bureau for Higher Education (NABHE). Los graduados pueden elegir entre utilizar el título posnominal estadounidense o el prenominal checo.

The Marketing and Digital Communications concentration is accredited by the Academic Quality Assurance Board of Anglo-American University. Its completion will be indicated on the transcript and diploma supplement.

Ofrecemos una gama de becas, descuentos en la matrícula y opciones de ayuda financiera para ayudar a que la educación de calidad sea más accesible. Para obtener más información, visite nuestra Ayuda financiera y becas .