Mercado y políticas empresariales de la UE

Nombre del cursoMercado y políticas empresariales de la UE
Código del cursoECO320
DescripciónThe course explains how firms compete through their strategies and how businesses acquire and maintain market power. In addition the course provides introduction into the tools of the business environment and market structure analysis. The course aims at presenting the European Union (EU) single market related policies, their rational and impact on business policies. The course familiarizes students with the main institutions of the EU related to the enforcement of these policies focusing on the EU competition policy and markets regulation.
Resultados del aprendizajeUpon completion of the course the student will be able to:
– Delineate the markets in which businesses operate in their horizontal and vertical dimensions;
– Understand more in detail selected firm’s strategies – both price as well as non -pricing business policies;
– Developing familiarity with the most important EU market related policies;
– Analyze cases where these particular policies are relevant; – Present the results of one’s own analysis and defend the position using the standard terminology.
EscuelaEscuela de Administración de Empresas (SBA)
NivelLicenciatura
Número de créditos (US / ECTS)3 US / 6 ECTS
Requisitos previosECO110; ECO120; ECO105(new concentrations)