Toma de decisiones cuantitativas

Nombre del cursoToma de decisiones cuantitativas
Código del cursoMTH320
DescripciónThe course presents the quantitative methods used for making managerial decisions emphasizing the application in marketing. The course is aimed to develop critical and analytical approach to decision making, which is particularly important in the current changing, hence uncertain environment. The class points out the typical problems in decision making (drawing on behavioral economics and psychology) to emphasize the importance of analytical and conceptual approach. The class illustrates theoretical models on practical cases and problems, using computer software and applications. The topics covered include: forecasting and statistical analysis, game theory, decision analysis and decision making under uncertainty, network analysis, and introduction to linear programming.
Resultados del aprendizajeAl finalizar este curso, los estudiantes serán capaces de:
– Be aware of the importance of analytical and critical approach to decision making, explain the benefits of analytical approach;
– Demonstrate familiarity with standard problems in decision making and data interpretation;
– Employ quantitative methods and techniques to make decisions (identify the problem, select the correct model, interpret and present results, and make the decision);
– Work with computer applications to make decisions.
EscuelaEscuela de Administración de Empresas (SBA)
NivelLicenciatura
Número de créditos (US / ECTS)3 US / 6 ECTS
Requisitos previosMGT245; MTH190; MTH222