Bakalářský program

Business Administration: Entrepreneurship and Innovation

The Entrepreneurship and Innovation concentration is designed for aspiring entrepreneurs, innovators, startup founders, and future business leaders. Graduates earn a globally recognized bachelor's degree in three years instead of four while developing the skills needed to launch ventures, identify opportunities, drive innovation, and create lasting business impact.

Discover B.A. in Business Administration Study Business at AAU!
Akreditace WASC + NAÚ
Titul Bakalář
Délka studia 3 roky
Sídlo Praha, Česká republika
Školné EU studenti 35 856 USD
Školné NON-EU studenti 41 256 USD
Nástup Podzim / jaro
Termín Průběžné přihlašování
Přihláška ke studiu

Poznámka: Tato částka představuje celkové náklady na celé studium.

Program Highlights

  • 3 Year Degree Program
  • US and EU Accredited Degree
  • Accumulate 90 US/180 ECTS credits over the course
  • Recognized by top universities in the US and Europe accredited by WASC for Masters Programs

    Admission Requirements

O programu

What is AAU’s Entrepreneurship and Innovation Concentration?

TThe Bachelor of Arts (BA) in Business Administration with a concentration in Entrepreneurship and Innovation prepares students to transform ideas into successful businesses, products, and ventures. Combining business studies, innovation management, leadership, and practical entrepreneurial experience, the program helps students develop the confidence and skills needed to identify opportunities, solve problems, and create value in competitive markets.

Whether students want to launch a startup, join an innovative company, lead organizational change, or pursue their own business ventures, the program provides the entrepreneurial mindset and practical experience needed to succeed in today’s rapidly evolving economy.

The degree provides students with the hands-on, practical experience of running a company, while developing their operational, managerial, marketing and interpersonal skills. Industry experts regularly contribute to the program through guest lectures, including Thomas Archer Bata and Jan Čurn (Apify, EY Prague, 2024 Tech Entrepreneur of the Year), who have previously guest lectured and are set to return in the upcoming academic year.

Specializace je úzce navázána na studijní program Soutěž o nejlepší start-up Junior Achievement, especially through two concentration required classes: Entrepreneurship in Practice I and II. The competition has been won four times on the national level by Business students mainly composed of Entrepreneurship concentration students.

Proud JA National Winners & First and only Czech University to win JA Europe

4 Consecutive Year National Winners

5 junior achievement winner (1)

Why Study Entrepreneurship in Prague?

Prague has become one of Central Europe’s leading startup and innovation hubs, attracting entrepreneurs, investors, technology companies, and international businesses. By studying entrepreneurship in Prague, students gain access to startup communities, networking opportunities, business competitions, internships, and real-world entrepreneurial ecosystems where innovative ideas can become successful ventures.

The city’s growing international business environment provides valuable opportunities to connect with founders, investors, and business leaders while building practical entrepreneurial experience.

Why Choose AAU’s Entrepreneurship and Innovation Degree?

AAU combines business education with practical entrepreneurial experience. Students benefit from dual US and EU accreditation, small class sizes, industry mentorship, startup-focused coursework, and opportunities to participate in nationally and internationally recognized entrepreneurship competitions. Through hands-on projects and venture creation experiences, students graduate prepared to launch businesses, lead innovation, and create meaningful impact.

Struktura programu

How Does the B.A. in Entrepreneurship and Innovation Work?

Complete a three-year bachelor’s degree in entrepreneurship and innovation while earning qualifications recognized in both the United States and the Czech Republic. Students combine business fundamentals with entrepreneurship-focused coursework, venture development projects, internships, and practical startup experience. To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses.

Having passed all the required and elective courses, students complete their studies by taking the graduation examination which includes a state exam covering the major module, a state exam covering the concentration module, and a thesis defense.

Další informace o modulární struktuře a programu získáte od našeho přijímacího týmu na adrese admissions@aauni.edu.

Real-World Learning & Career Outcomes

What Skills Will You Gain From the B.A. in Entrepreneurship and Innovation?

Students develop entrepreneurial thinking, leadership, innovation management, opportunity recognition, business planning, communication, strategic decision-making, problem-solving, and venture development skills. Graduates learn how to evaluate opportunities, manage risk, build teams, and bring innovative ideas to market.

Absolventi programu Entrepreneurship and Innovation budou umět:

  • Prokázat hluboké porozumění teoriím, koncepcím a postupům podnikání, včetně rozpoznávání příležitostí, inovací obchodních modelů a financování podnikání.
  • Uplatňovat tvůrčí myšlení a dovednosti řešení problémů při identifikaci a vyhodnocování tržních příležitostí, rozvíjet inovativní podnikatelské nápady a formulovat životaschopné podnikatelské plány.
  • Využívat podnikatelské strategie a techniky k zahájení a řízení nových podniků, včetně start-upů, sociálních podniků a firemních podniků.
  • Determine the necessary financial and non-financial resources available for new ventures.
  • Identify the criteria used to screen and evaluate proposals, including their attractiveness and risk as well as how to obtain start-up and early growth capital.
  • Efektivně využívat technologie a digitální platformy k podpoře inovací, k zvyšování provozní efektivity a vytváření konkurenčních výhod na trhu.
  • Understand the legal, ethical, and regulatory considerations relevant to entrepreneurship and venture creation, including intellectual property protection, contract law, and business ethics.
  • Prokázat efektivní vůdčí a komunikační dovednosti, aby mohl inspirovat a motivovat týmy, budovat strategická partnerství a zapojit zúčastněné strany do podnikatelského ekosystému.
  • Zvládnout výzvy a nejistoty spojené s podnikáním, včetně řízení rizik, budování odolnosti a flexibility vůči proměnlivým tržním podmínkám.
  • Analyzovat případové studie a reálné příklady úspěšných i neúspěšných podniků s cílem získat zkušenosti a osvědčené postupy v oblasti podnikání a inovací.

Internships

How Do Internship Experiences Prepare You for Success?

Internships are a required part of the program. Students can complete their internship at large companies such as McKinsey, Microsoft, Nike or AAU alumni founded businesses like  Les Goodies, Artiseme, and more. 

Možnosti kariérního uplatnění

What Careers Can You Pursue With an Entrepreneurship and Innovation Concentration?

Díky programu Entrepreneurship and Innovation jsou absolventi dobře připraveni na různé role v podnikatelském ekosystému. Mohou se uplatnit mimo jiné jako:

  • Podnikatel/zakladatel společnosti
  • Manažer inovací
  • Analytik rizikového kapitálu
  • Firemní podnikatel
  • Obchodní poradce
  • Produktový manažer 
  • Projektový manažer
  • Sociální podnikatel

Overall, graduates of this program possess a unique combination of business acumen, creativity, and entrepreneurial mindset that enables them to thrive in the fast-paced and ever-changing landscape of entrepreneurship and innovation where bold ideas, perseverance, and strategic thinking are essential for success.


Podnikatelé z řad studentů AAVŠ předvedli svůj um na soutěži Top JA Czech Start-up a odnesli si první cenu. Podívejte se:


Udělená kvalifikace

Is the B.A. in Entrepreneurship and Innovation Recognized Internationally?

Yes. Graduates receive a degree recognized in both the United States and the Czech Republic through AAU’s dual accreditation, creating opportunities for international careers, entrepreneurship, and postgraduate study around the world.

Udělený titul je současně uznáván jako Bachelor of Arts (BA) ve Spojených státech podle akreditace u WASC Senior College and University Commission a jako Bakalář (Bc.) v České republice, podle akreditace AAVŠ u Národního akreditačního úřadu (NAÚ). Absolventi si mohou zvolit, zda budou používat titul s americkým post-nominálem nebo český titul s před-nominálem.

The Entrepreneurship and Innovation concentration is accredited by the Academic Quality Assurance Board of Anglo-American University. Its completion will be indicated on the transcript and diploma supplement.

Finanční pomoc a stipendia

Poskytujeme širokou škálu stipendií, slev na školném a možností finanční pomoci, abychom vám pomohli zpřístupnit kvalitní vzdělání. Chcete-li se dozvědět více, navštivte Finanční pomoc a stipendia .

Další informace

Co říkají naši studenti

  • Moje pražská zkušenost
  • AAU gave me every opportunity to show up fully, and I took every one. Through the career office, I landed a sales role in Munich, and through the School of Entrepreneurship, I competed in Junior Achievement Europe and won the Czech Republic Nationals with my team. Those experiences built my confidence and resiliency.

    Genevieve Flores
    Business Administration, United States
  • Every university teaches theory, but what made AAU different were the people. Small classes meant professors knew you by name, challenged you personally, and genuinely cared about your future. The Entrepreneurship program pushed us to build real projects, blending theory with practical experience.

    Radim Zavoral
    Business Administration, Czech Republic

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Kateřina Dudys Přijímací a kariérní poradce katerina.dudys@aauni.edu
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Alexa Kroonblawd Poradce pro nábor a přijímání studentů do zahraničí alexa.kroonblawd@aauni.edu