Cambiar la dinámica empresarial en la era digital

Nombre del cursoCambiar la dinámica empresarial en la era digital
Código del cursoMGT323 / MGT523
DescripciónThis course is designed to assist students to make sense of technology terms and concepts to enable them to evaluate technological impact in an increasing digital and globalized environment. Ethical, legal, financial and commercial considerations are amongst the domains examined to provide the student with an overview to complement other studies undertaken in this program.
Resultados del aprendizajeAl finalizar este curso, los estudiantes deben ser capaces de:
– Understand and explain the meaning, impact and economic/business changes of digitalization strategies;
– Understand and explain platform based business models B2C and B2B;
– Understand and explain the financial impact of digitalization strategies; – Understand and explain digital banking and digital currencies;
– Understand and explain ethical and legal problems and implications.
EscuelaEscuela de Administración de Empresas (SBA)
NivelLicenciatura / Máster
Número de créditos (US / ECTS)3 US / 6 ECTS
Requisitos previosMGT301