All are invited to a guest lecture with Mr. Quique Vivas, Vodafone's Consumer Business Unit Director. The lecture, "Leading the marketing way" will focus on the importance of customer centricity in commercial strategy, employer brand, and purpose.

Attendees can expect to learn about:

  • Commitment to a purposeful brand across all marketing activities and customer journey touch points
  • Trust as a differentiator
  • Marketing as a hunch based and data validated strategy
  • Brand and employer brand – when the differences get blurred
  • Big data, digital transformation and agile – buzzwords vs operational reality.

We look forward to seeing you there!