AAU Academy Personal Advancement Course

Social Media Skills for Success

Become a confident social media storyteller and learn how to improve your, or your company’s, social media presence in this one-day crash course.

30 Years of Education
Track Personal Advancement
Instructor Christopher McJetters
Date October 14, 2021
Format One-day workshop
Delivery On-site
Price 7,500 CZK
Language English

Course Description

Whether you are a freelancer, a nonprofit organization, or a small business owner, your social media presence can make or break your career. Social Media Skills for Success is a one-day crash course designed to support busy professionals advance themselves or their organization using social media.  

This on-site class allows participants the opportunity to ask questions, get feedback in real time, and get a learning experience customized to their specific social media needs. If participants have a real-world task that they’re grappling with, they are encouraged to bring it here to work out in a safe, immersive, and accessible learning environment. 

Let your inner influencer loose!

Learning Outcomes

  • A strong understanding of what are the different social media platforms and which platforms are best for every type of professional or personal social media user
  • The foundations of copywriting for different social media platforms, the importance of writing for SEO, and an intermediate level of knowledge on how to do both 
  • A basic understanding of visual presentation using Canva for graphics and smartphone tools for vertical video storytelling. 
  • Strong knowledge of how to use Facebook and Instagram
  • Myths about social media and mistakes to avoid

Participants will also be given a free handbook with creative prompts for boosting social media engagement, a guide for social media accessibility, and a PDF of all the slides. Participants are entitled to one free social media assessment for their company or individual Instagram account that includes an analysis of their engagement, impressions, audience demographics, audience interests, and more. 


This workshop combines lecture sessions, discussions, and exercises. There will be no exam. Participants will be assessed based on their ability to apply the classroom skills to real-time situations taken from their own experiences. 

The morning session will consist of presentations and discussions that lay the foundation for the afternoon session, which will be hands-on learning. No tools are necessary, but smart phones and laptops are encouraged.

Schedule and Course Content

For a detailed course schedule and content, please download the Course Outline.


Morning Session Content (3 hours)

  • Social media platforms
  • Copywriting for social media
  • How to use Canva to create eye-catching visuals
  • How to use your smartphone for visual storytelling

Afternoon Session Content (3 hours)

  • Facebook and Instagram Boot Camp
  • The last 30 minutes of class will be reserved to do one LIVE social media assessment in front of the class.
  • Opportunities to schedule the remaining assessments will be available via email.


Handouts will be shared at the start of class.

Lunch Break

Provided for all participants at Café des Taxis.

Your Instructor

Christopher Sebastian
AAU Academy Instructor, Personal Advancement Courses

Christopher Sebastian is a journalist, technical writer, and social media marketing manager. He has five years of experience with social media management for companies. He has taught about digital and social media tools for political organizing at Columbia University, Cornell University, and Oxford University. He specializes in the use of advertising and marketing strategies for organizations and individuals using new media.

See what our students have to say

We do almost all of our projects in small international teams, and we work together like we would in a business company and synergize our different ideas. There's flexibilities to meet with teachers outside of class, and ask them questions, not just specifically things we learn in the class.

Ann Connolly
Business Administration, United States of America

AAU makes networking incredibly easy to do. I was able to participate in various events that don't necessarily connect to my coursework like conferences, literature festivals, debates, lectures, etc. When I was President of the Diplomatic Club, AAU helped me get in touch with event-organizers, which, for example, allowed us to host an event during the Festival of Democracy organized by the famous Forum 2000 conference.

Anastasia Mezenina
Business Administration, Russian Federation

Meet the people

Dana Aleksic, MPP

External Outreach Manager / Alumni Relations dana.aleksic@aauni.edu

Eva Rivera, Ph.D.

Vice-President for Institutional Advancement eva.rivera@aauni.edu
See all people

Do you have questions?

We are happy to help!

Kateřina Fundová Admissions Counselor katerina.fundova@aauni.edu
Adiya Ashirova Admissions Counselor a.ashirova@aauni.edu