
Personal Energy Branding
How to use your personal energy to succeed in business.

Track | Personal Advancement |
Instructor | Martina Wojtylová Opava, MBA |
Date | November 25, 2021 |
Format | One-day workshop |
Delivery | On-site |
Price | 7,500 CZK |

AAU Academy Brochure
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Course Description
The world of business and marketing is changing dramatically. Due to the immense growth of social media and online shopping, people offering products and services should reconsider their business marketing strategies. The pandemic has made people around the world rethink the businesses they choose to purchase from. Today, more than ever before, buyers want to relate with suppliers’ branding. They seek much more than a quality product or service. They want to experience an alignment with the unique energy of the brand. Each one attracts different types of clients. By combining our knowledge of personal energy and using it within our branding, we start to attract the right type of customers. Those who truly can become long-term customers and supporters of our brands.
This course is based on Martina Wojtylová’s signature concept, the Theory of 4 Energies, based on the work of Hippocrates, as well as energy management by Awaken Center led by Sophie Frabotta of Florida USA, the concept of “Power of warrior” by Mirav Tarkka, and energy work by Beverly Holt. This course includes theories, as well as practice, and will provide each participant with a unique understanding of these concepts and how to use them.
Learning Outcomes
- Learn about your unique personal energy
- Learn how to build up (or rebuild) your personal energy brand
- Learn to understand your clients’ energetic needs
- Get personalized tips for your success
Methodology
This workshop combines lecture sessions, discussions, model exercises as well as tests. It will utilize methods of personal energy clearing, working with your intuition, building alignment between your inner energy for how you create your outer message, visualization, working in pairs and after course self-directed study time.
Schedule and Course Content
Outline
Morning Session Content (3 hours)
- Theory of 4 energies
- Our personal energy type
- Our energetic signature
- Unique energy in our self-presentation
Afternoon Session Content (3 hours)
- Who do we attract? Our clients’ energetic needs
- How can we support our unique core energy?
- Building our personal energy brand
Materials
Handouts will be provided at the start of class.
Lunch Break
Provided for all participants at Café des Taxis.
Your Instructor
Martina Wojtylová Opava, MBA
Martina is an instructor of the AAU Academy, teaching a course on Personal Energy Branding. She obtained her MBA at the University of Northern Virginia, and is a proud alumna of AAU, where she obtained her BA in Politics and Social Sciences.
Martina is also a personal and corporate Wellbeing certified coach, motivational speaker and author. She founded her coaching practice Daily Energy, where she uses energy management to help clients achieve a good work-life balance, and is also the founder of the project “Life in a suitcase”. She lives in Prague with her family, and is an avid traveler.
See what our students have to say
We do almost all of our projects in small international teams, and we work together like we would in a business company and synergize our different ideas. There's flexibilities to meet with teachers outside of class, and ask them questions, not just specifically things we learn in the class.

Business Administration, United States of America
AAU makes networking incredibly easy to do. I was able to participate in various events that don't necessarily connect to my coursework like conferences, literature festivals, debates, lectures, etc. When I was President of the Diplomatic Club, AAU helped me get in touch with event-organizers, which, for example, allowed us to host an event during the Festival of Democracy organized by the famous Forum 2000 conference.

Business Administration, Russian Federation
Meet the people


Eva Rivera, Ph.D.
Vice-President for Institutional Advancement eva.rivera@aauni.eduDo you have questions?
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