Anglo-American University’s School of Business Administration invites AAU students, teachers, alumni and supporters to the next MBA Open lecture with Dr. Prashanth Nyer.

obrázek Prashanth has been a professor of Marketing at Chapman University for 25 years and has been teaching in the MBA program at AAU since its inception. 

About the lecturer: Prashanth holds a bachelor’s degree in electrical engineering and a masters and PhD (University of Michigan, Ann Arbor; 1994) in business administration. His research focus is on consumer satisfaction and other aspects of consumer behavior including attitude change, public commitment, and cross-cultural differences in consumer behavior. He is a highly cited scholar and his research has been published in various journals. He has worked in product management in the consumer products and industrial electronics industries.

About the topic: 

  • How much time, money and effort should a business spend to retain a customer who might otherwise defect to a competitor?
  • How much is an average customer of your business worth to you over his or her lifetime as a customer of your business?

These are some questions which we will attempt to answer by reviewing one way in which businesses can estimate the value of a customer.


The MBA Open lecture will take place at Anglo-American University, Letenská 5 in room 2.07. Light refreshments will be provided. Please register via Facebook or e-mail [email protected] We look forward to seeing you there.