Žurnalistika a mediální studia: Vztahy s veřejností a marketing

The Bachelor of Arts in Journalism and Media Studies offers a modern and interdisciplinary education combining a standard journalism curriculum with courses in media and film studies, with a focus on marketing and public relations. Graduates receive a globally recognized degree, accredited in the US and EU, and earn it in three years instead of four.

Hear from our students

Akreditace	WASC + MSMT
Stupeň	Bakalář umění
Doba trvání	3 roky
Umístění	Praha, Česká republika
Školné EU	31 781 USD
Školné NON-EU	36 679 USD
Příjem	Podzim / jaro
Termín	Rolling Admission

Použít nyní Poznámka: Tato částka představuje celkové náklady na celé studium.

O programu

This concentration focuses on developing skills needed for success in PR & Marketing. You will learn to use the power of sophisticated written and spoken language as well as digital marketing tools. The Public Relations and Marketing concentration provides students with expertise in the increasingly multidisciplinary world of advertising and PR in media.

Fully supported by the faculty, Journalism students are encouraged to analyse difficult concepts, do their own original research and start new projects. The Lennon Wall Student magazine is just another proof of that: as challenging as running a publication can be, nothing compares to the unique, hands-on experience that students get planning the annual budget, coming up with the editorial plan (and trying to follow it) and creating a magazine layout.

Karina Verigina, Journalism & Media, Student

While capitalizing on the students’ capabilities in content creation and media analysis acquired in their Journalism major subjects, the concentration broadens the students´ ability to formulate a marketing and PR strategy based on market research, create unified branding which will communicate a desirable image to the stakeholders and share it across a full variety of both traditional and digital media platforms. The modules lead students to develop analytical and business skills that allow them to evaluate the reach and impact of their campaigns.

Study Journalism and Media Studies in the heart of Europe

Prague was at the crossroads of a divided Europe during the Cold War, and now instead the city has become an open and welcoming cosmopolitan capital in New Europe for all nationalities with a number of domestic (in English-language or in Czech) and international media organizations based here. AAU’s student body includes students from many countries across Europe and Euroasia, the Americas, the Middle East, etc. with an equally diverse faculty with various areas of substantial expertise.

Beyond the classroom students can create and host internet radio programs on Soundbricks, contribute or produce the bi-annual student magazine Lennon Wall, or join any number of the student clubs concerned with environmental or other social issues. The Career Center also regularly invites media professionals to meet our students helping to ensure numerous internship opportunities in the Czech Republic or abroad.

By taking advantage of these opportunities students can finish the degree in Journalism & Media Studies having gained a solid background combining academic rigor and practical experience, and an appropriate internship in a desired field for the future.

Struktura programu

Below, you can find the study plan for the B.A. in Journalism and Media Studies: Public Relations and Marketing as well as a list of courses available to choose from.

Study Modules

Having passed all the required and elective courses, students complete their studies by taking the graduation examinations: state exam covering the major module, state exam covering the concentration module, and thesis defense.

Další informace o modulární struktuře a studijním programu získáte od našeho přijímacího týmu na adrese admissions@aauni.edu.

Example Student Projects

Marie Croonenberghs & Julie Meunier interview artist and AAU Visual Arts Student Katherina Martin
Kristyna Jandova, Digital Tools for New Media – St. Nicholas Day

Výsledky učení

Graduates of the B.A. in Journalism and Media Studies: Public Relations and Marketing can expect to:

Have theoretical, methodological and conceptual knowledge of the field of journalism and communications, complemented by interdisciplinary knowledge of political, economic, social and humanities disciplines.
Have the following capabilities and skills:
a. seek out, evaluate the reliability of, and work with information,
b. work in traditional and new digital media in an online work environment,
c. master the fundamentals of economic, cultural and investigative reporting,
d. public speaking and moderating,
e. intercultural communication.
Possess the following competencies: work independently and in teams, including international teams, coordinate team activities to achieve set goals, communicate findings, problems and solutions to the domestic and international public in English in both written and verbal form, and persistently pursue their own professional development

Kariérní vyhlídky

AAU graduates thrive in multinational environments and are able to communicate professionally in English to international audiences. As a graduate of this degree program, you will be well-equipped to continue your studies or pursue a global career in areas such as:

Various forms of print and web media
Kulturní management
Reporting or Diplomacy
Humanitarian Government and Nonprofit Organizations
Education
Social research
Publishing

Interesting internship opportunities for AAU journalism students: Prague Morning, Radio Free Europe, expats.cz, Project Syndicate, Havas.

Udělená kvalifikace

Udělený bakalářský titul je současně uznáván jako Bachelor of Arts (B.A.) ve Spojených státech amerických podle akreditace AAU udělené WASC Senior College and University Commission a jako Bakalář (Bc.) v České republice podle akreditace AAU udělené National Accreditation Bureau for Higher Education (NABHE). Absolventi si mohou zvolit, zda budou používat titul s americkým post-nominálem nebo český titul s před-nominálem.

Finanční pomoc a stipendia

Poskytujeme širokou škálu stipendií, slev na školném a možností finanční pomoci, abychom vám pomohli zpřístupnit kvalitní vzdělání. Chcete-li se dozvědět více, navštivte prosím naše specializované Finanční pomoc a stipendia strana.

Další informace

Zjistěte více o školné a platby.
Další informace o přijímacím řízení na bakalářské studium požadavky.
Prozkoumejte naše ČASTO KLADENÉ DOTAZY sekce.
V případě jakýchkoli dalších dotazů nám prosím napište na adresu admissions@aauni.edu.

Podívejte se, co říkají naši studenti

Moje pražská zkušenost

Navždy budu AAU vděčný za to, čím jsem se stal - televizním producentem londýnského kanálu, reportérem a moderátorem. Dala mi vše (dovednosti i emocionální podporu), co mě inspirovalo a nastartovalo mou novinářskou kariéru.

Katherine Dedukh
Journalism & Media, Ukraine/Estonia

What I enjoy the most about the program I study at AAU is the practicality of the various subjects, learning how to write, compose, analyze and even edit content are all skills I can use to my advantage in my professional life.