Sylvia Vondráčková, M.B.A.

Adjunct Lecturer, School of Business Administration

Sylvia Vondráčková has found teaching as her new meaning in life, after having worked over 6 years in a well known P.O.P. advertising agency (SARA, s.r.o./ DesignTeam) that has become the market leader in the Czech Republic within the ‘below the line advertising’ field. Utilizing her experience and knowledge of being a native American with fluent Czech, she was the marketing director for three years and later export director establishing sister companies and distributor partnerships in Poland, Austria and France. She has thorough experience managing people, preparing motivational programs, PR, establishing marketing plans, budgets, acquisition programs, seeking export partners, as well as preparing all legal necessities associated with these projects. She is the co-author of numerous articles concerning new trends within the point of purchase advertising segment, printed in Czech marketing magazines such as Instore and Marketing and Media.

specialization

Advertising, Sales Promotion Planning, Distributorship Establishment

courses taught

Intro to Marketing, Public Relations, Media and Marketing Communications and Intro to Advertising (taught only 1x at AAU)