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This program combines general business principles in the context of marketing strategy design. Managerial instruction and quantitative analysis meet dynamic socio-economic and cultural environments for a program that emphasizes communication skills and critical thinking as well as fundamental practice in finance, economics and management. Students are trained to understand and position marketing strategy from a societal perspective, engaging in intercultural communication studies and refined public speaking.
The Bachelor of Arts in Business Administration: Strategic Marketing Emphasis program is completed with the presentation and defense of an original bachelor’s thesis. Additionally, students must pass an oral exam conducted by a state examination panel. The state exams test students’ acquired knowledge in economics, marketing strategy and research, quantitative decision making, brand management, consumer behavior and pricing.
Graduates holding the program title are prepared for managerial and analytical positions in marketing planning and strategy departments of international companies. Graduates will have an understanding of the role of marketing in the general operation of a company.
Graduates are encouraged to master’s programs at private and public universities not only in the European Union, United States, Canada and other countries around the world.
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