B.A. in Business Administration: Marketing and Communications Emphasis


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Students acquire knowledge and theory in business administration and immediately apply them to marketing, marketing communications and management. The B.A. in Business Administration: Marketing and Communications Emphasis trains students in economics, management, finance and marketing in an environment that places special emphasis on the development of analytical and critical thinking, and written and verbal communication skills in English.

Students also gain the ability to understand marketing and communications from a societal point of inquiry, drawing from their studies of unique legal, historical, and intercultural environments. Recognizing current market trends as well as flexibility for convergent media technologies are part of the program core.

Studies culminate with the preparation and presentation of an original bachelor’s thesis, and the successful completion of an oral exam conducted by a state examination panel. At this point in the program, would be graduates are tested on their knowledge of economics, management, marketing research, strategy and planning, public relations, consumer behavior and brand management.

Graduates are prepared for jobs in public relations, external affairs, and marketing and communications for international businesses. Graduates possess proficiency, skill and command of the English language for use in a range of intercultural communications. Moreover, graduates are deployed with a fundamental understanding of business administration and are able to address the norms and demands of stakeholders, owners, investors, community and, most importantly, customers.

Graduates of the B.A. in Business Administration: Marketing and Communications Emphasis program are encouraged to use their title to apply to master’s programs private and public universities in the European Union, United States, Canada and other countries.




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