After five very successful MBA Open lectures, Anglo-American University’s School of Business Administration invites AAU students, teachers, alumni and supporters for the sixth MBA event.

Wednesday, September 14th at 18:00, our alumni Mr. Sašo Belovski, Ph.D. will speak on the topic: Business development in the sport/running industry. Mr. Sašo Belovski excelled in both academia and his professional career. He studied the FIFA Master – International Master in Management, Law and Humanities of Sport in the U.K., Switzerland and beyond; and successfully finished his PhD in Sports Management at Charles University in Prague. Currently, Mr. Belovski is the Member of the Board at Prague International Marathon, and he serves as both the Business Development Director and Partners Relations Manager. He has been a keynote speaker at many international academic and business conferences.

During his lecture, Mr. Belovski will be discussing business development in the sport/running industry which is together with technology the fastest growing industry. The RunCzech Running League delivers some of the best running events in the world, which makes the Czech Republic an exporter of know-how in terms of event management and sports marketing. The Prague International Marathon enjoys the trust of global brands such as Volkswagen, Adidas, and Hilton for the last 20 years.

How come a country with less population than cities of London or New York manages to compete globally in the best-running events in the world? Why do sponsors join and stay loyal, even during a global economic crisis? Why is the Prague Marathon more successful in sponsorship deals than Sparta Prague? What is the economic impact of the Prague Marathon to the city and the country?
In the course of the lecture and following Q+A part, Mr. Belovski will answer these questions and discuss daily examples and decision-making challenges.

The MBA Open lecture will take place at Anglo-American University, Letenská 5 in room 2.07. Light refreshments will be provided. We look forward to seeing you all.

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