Anglo-American University’s School of Business Administration would like to invite you to attend an MBA Open Lecture on Thursday, May 25th at 18:00 on the topic of Valuing Customers: Determining the Customer Lifetime Value by Dr. Prashanth Nyer.

If you are a marketing professional interested in estimating customer value, then this lecture is for you!

Dr. Prashanth Nyer, professor of Marketing at Chapman University with rich experience in practice, will answer the following and similar questions, and discuss daily examples and challenges:

• How much time, money and effort should a business spend to retain a customer who might otherwise defect to a competitor? 
• How much is an average customer of your business worth to you over his or her lifetime as a customer of your business? 

About the lecturer: Dr. Prashanth Nyer has been a professor of Marketing at Chapman University for 23 years and has been teaching the MBA program at AAU since its inception. Nyer holds a bachelor’s degree in electrical engineering and a master’s and PhD (University of Michigan, Ann Arbor; 1994) in business administration. His research focus is on consumer satisfaction and other aspects of consumer behavior including attitude change, public commitment, and cross-cultural differences in consumer behavior. Nyer’s research has been published in various journals and he has worked in product management in the consumer products and industrial electronics industries.

After the lecture you will have space to ask an AAU representative questions about the Chapman MBA in Prague program at AAU provided in cooperation with Chapman University, California.

We recommend this event to:
- Marketing managers and specialists 
- Business / Sales managers 
- Business owners

The MBA Open Lecture will take place at Anglo-American University, Letenská 5, in room 2.07 on Thursday, May 25th at 18:00. Please register via Facebook or e-mail at mba@aauni.edu.

Light refreshments will be provided. We look forward to seeing you all!