If you wish to know more about Blue Ocean Strategy, a method for creating business strategy, visit our next MBA Open Lecture with Mrs. Subarna Gupta, MA, Branding Expert, Author and TEDx Speaker with international expertise spanning across continents.

About the Topic:
With a hypercompetitive market and limited resources to spend on communication, the task of making a brand stand out has not only become more difficult, but seems at times impossible. Marketers wish they had a super power that would allow them to break through the noise and clutter of the marketplace. Join us to learn more about one of the most effective business strategies.

You will get answers the following questions:
 – How to create an “ocean” in which you do not fight with competitors 
 – What does Blue Ocean Strategy mean for business?
 – What does it take to implement this within an organization?
 – Case Study – Blue Ocean Strategy applied to a brand

About the lecturer:
As an international citizen, Subarna Gupta has made her mark on the world with her newly published book “Sheroes Next Door.” With a career spanning over 20 years in business strategy, branding, marketing, entrepreneurship and networking working across four continents (Asia, the Middle East, North America and the Caribbean), she currently consults businesses to develop Personal Branding for their company's and employees, and teaches business in International schools and universities.

We recommend this event to:
 – Top management 
 – Business owners
 – Marketing managers
 – Managers responsible for innovations and new product development 

This MBA Open Lecture will take place at Anglo-American University, Letenská 5 in room 2.07. Light refreshments will be provided. Please register via Facebook or e-mail mba@aauni.edu. We look forward to seeing you.