ࡱ> ?A>'` bjbj >. 84(,````````       $vh/A``AA/``DAp`` A `T ` Z0j]@jj`|dS```//d```AAAA  Arts & Cultural Management HUM550/HUM 450 Fall Semester 2009 Anglo-American University Wednesdays 18:30 21:15 Your Host: Robert Horvitz Email: horvitz@VOL.cz Course Website: http://HUM550.notlong.com Course Description This graduate-level seminar is for students who already possess some knowledge, skill or experience in cultural activities, and who are considering careers in the management of such activities. It is also suitable for students interested in cultural institutions as subjects for social scientific research. The course will explore the essential considerations involved in managing various types of cultural enterprise: from legal issues to relations with patrons, artists and audiences, to the special problems of institutions for ethnic and linguistic minorities. Aims of the Course The course aims to provide students with professionally useful insights into the realities of cultural management. Methodology Individualized research assignments and multiple sources of information will be combined to deepen the students understanding of issues that arise in cultural institutions of various types and sizes and ways to deal with them. In-class discussions, reading assignments and conversations with managers of cultural organizations in Prague and elsewhere will illuminate a wide range of problems and solutions. Comparisons between different cultures and eras will add further insights. Student Assessment Students will be evaluated through written examinations (one mid-term [20%] and one final [25%]), research assignments (15%) and two case studies (20% each). Class attendance is mandatory. In-class participation is expected. Additional support is offered to students through pre-arranged meetings with the teacher. Suggestions for research assignments and case studies will be provided, and a study guide will be made available before the final exam. Course Books Handbook on the Economics of Art and Culture, by Victor A. Ginsburgh and David Throsby (editors), North Holland, 2006 Creative Industries: Contracts between Art and Commerce, by Richard E. Caves, Harvard University Press, 2000 Management and the Arts, by William Byrnes (4th edition), Focal Press, 2008 Weekly Topics & Reading Assignments Class #1: 2 September Subject: The scope and structure of this course; the elements & objectives of cultural management Class #2: 9 September Subject: Managing human resources: creators, gatekeepers, audiences, volunteers Class #3: 16 September Subject: Cultural economics: patrons and funders, budgets, economic impact ` Class #4: 23 September Subject: Legal issues from copyright to tax-exemption and liability Class #5: 30 September Subject: Commercial culture Hollywood, cultural tourism, publishing, etc. Class #6: 7 October Subject: Governments as patrons and managers, cultural diplomacy Class #7: 14 October Subject: The special case of culture under Communism Class #8: 21 October Subject: Historical preservation architecture, folk culture, digital media, etc. Mid-term break: 26-30 October Class #9: 4 November Subject: Alternative/Counter-cultural institutions Class #10: 11 November Subject: Special considerations for cultures of ethnic/linguistic minorities Class #11: 18 November Subject: Cultural crimes Class #12: 25 November Subject: Management tools, marketing strategies and measuring success Class #13: 2 December Subject: Putting it all together FINAL EXAM (date to be announced later)     "*+,0?YZcejmnoprs|   3 8 ĽĮĮĪĮģ|xtpti hZ;hZ;hhZ;hh_hv5>* h[5>*h_h[5>* h75>* hQZ6>* h`+h`+h`+h[hO hOhO h_h[hD>h`+h`+5 hO5 hg5 hD>5 h_5hD>h[5>*CJ0aJ0hD>hD>5>*CJ0aJ0)+,?Zs" # 6 7 gd@&gdV$a$gdQZ6 $@&a$gdV8 Q S \ ] f  ! 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